Qantas has issued an extraordinary apology for disruptions, cancellations, queues and delayed baggage that have combined to smash the airline's reputation.
As part of the unusual mea culpa, chief executive Alan Joyce is offering $50 flight discounts and other handouts to restore confidence with disgruntled customers.
Mr Joyce issued the formal apology on Youtube:
The olive branch comes as Mr Joyce prepares to unevil full year financial results on Thursday.
But Transport Workers Union national secretary Michael Kaine doesn't buy the apology and told me Alan Joyce should resign.
I speak with Tom Oriti on ABC Newsradio
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