Michele Bullock settles in as Reserve Bank governor - image doctors working to tame media coverage in post-Philip Lowe era

Michele Bullock is beginning her second day as Reserve Bank governor.

And as she settles into the hot seat, an image-softening campaign appears to be underway to better explain the way the RBA operates.

That comes after her predecessor Philip Lowe copped negative media coverage after he oversaw twelve interest rate rises since May last year.

Here's my analysis of the media management this morning on ABC Newsradio

The RBA also released a Youtube video explaining the workings of the Reserve Bank in using interest rates to calibrate inflation