First, it was taking on credit cards with "buy now pay later" - but now the global fintech Afterpay is turning up the heat on major banks by offering to take on deposits in savings accounts.
Afterpay doesn't have an official deposit-taking banking licence yet but it gets around that by stitching up a deal with Westpac where it will pay a competitive interest rate to hold a customer's cash.
Financial counsellors maintain the sector needs to be regulated as a credit product to protect consumers who buy now and can't pay later - especially as other players offer buy now pay later solutions for child care and private school fees.
So how significant is this incursion for Australia's established banks?

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