The power and influence of the global tech giants Google and Facebook could be reined in to protect consumer privacy according to a world first report by Australia's competition watchdog.
The ACCC has released a set of eleven recommendations to deal with the seismic changes caused by the likes of Google and Facebook, including a proposal to establish a new watchdog to ensure market power isn't being abused in digital advertising.
ABC's Peter Ryan examines the recommendations for The World Today.
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