Once iconic AWA calls in administrators

AWA was a once iconic brand and last century many Australian homes would not have been complete without an AWA wireless on the kitchen mantlepiece.

The bright, white tower at York Street in downtown Sydney is a feature of the skyline.

Check out this cinema advertisement from the 1940s.

But today, the 105 year old technical services company was placed into administration after running into serious financial difficulties.

The insolvency firm P-P-B Advisory is now trying to sell the company and save the jobs of 250 staff.

My interview with administrator Phil Carter on The World Today will be posted shortly.